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Sales Staff

Jeffrey B. Halpern, CHME
President

Jeff Halpern has been a hotel sales executive for over 45 years. He has served in multi-property/Vice Presidential positions for Americana Hotels, Omni/Dunfey Hotels, and Prime Hospitality. Mr. Halpern's experience includes direct sales positions in virtually all types of domestic and international hotels, as well as operational and management roles.

Lisa D'Alessandro
Vice President/National Sales

Lisa D’Alessandro joined Rooms Unlimited from positions in the restaurant/hospitality field in 1996, initially taking on many of the organizational functions necessary to help grow our then somewhat new company. Her multi-administrative roles at IBM/Tivoli made her ideally suited to move quickly into her current position as National Sales Director, now specializing in the complex needs of the extended stay Government per diem market in addition to her disaster relief sales efforts.

Crystal Berens
Director/National Sales

Crystal Berens comes to Rooms Unlimited with an extensive 10 year background in hospitality sales. She has worked in multiple sales capacities including catering sales, group sales and transient sales. Crystal started her hotel career with Ritz-Carlton Hotel Company and advanced into roles with Marriott International and InterContinental Hotels Group. She specializes in the multifaceted requests of the domestic and international corporate extended stay markets in addition to managing Corporate Training accounts, Store Opening teams and Field Project work.

Kristy Strand (formerly Tzannos)
Director/National Sales

Kristy Strand joined us from IHG where she was Market Account Director also handling the Rooms Unlimited account. Her nearly 20 year hotel experience began with front office and sales positions at Marriott, leading her to property and regional sales positions with IHG. Kristy knows both the extended stay and full service sides of the business, and certainly knows Rooms Unlimited!

Lora Schlines
Director/National Sales

Lora joined us from 5 years with the Carlson Rezidor Hotel Group where she was Manager, Corporate Sales/Americas (also handling the Rooms Unlimited account!). Her more than 20 year hotel career includes property level positions in downtown and resort hotels as well as 8 years as Global Account Manager for Starwood Hotels and Resorts Worldwide. She is extremely customer and relationship oriented (as we experienced firsthand) and is a major addition to our extremely talented staff.