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Sales Staff

Jeffrey B. Halpern, CHME
President

Jeff Halpern has been a hotel sales executive for over 45 years. He has served in multi-property/Vice Presidential positions for Americana Hotels, Omni/Dunfey Hotels, and Prime Hospitality. Mr. Halpern's experience includes direct sales positions in virtually all types of domestic and international hotels, as well as operational and management roles.

Lisa D'Alessandro
Vice President/National Sales

Lisa D’Alessandro joined Rooms Unlimited from positions in the restaurant/hospitality field in 1996, initially taking on many of the organizational functions necessary to help grow our then somewhat new company. Her multi-administrative roles at IBM/Tivoli made her ideally suited to move quickly into her current position as Vice President/National Sales, now specializing in the complex needs of the extended stay Government per diem market and disaster relief sales efforts, in addition to her outstanding work with Restaurant and Store Openings.

Crystal Berens
Director/National Sales

Crystal Berens comes to Rooms Unlimited with an extensive 10 year background in hospitality sales. She has worked in multiple sales capacities including catering sales, group sales and transient sales. Crystal started her hotel career with Ritz-Carlton Hotel Company and advanced into roles with Marriott International and InterContinental Hotels Group. She specializes in the multifaceted requests of the domestic and international corporate extended stay markets in addition to managing Corporate Training accounts, Store Opening teams and Field Project work.

Mercedes Lopez
Director/National Sales

Mercedes joins us from her extremely successful 18 years in various property level positions with IHG. Specializing in the extended stay brands, she was a numerous award winner and IHG nominee for D.O.S. of the year. Mercedes was a key developer of the San Antonio GBTA Chapter and currently serves as Membership Chair.

Lora Schlines
Director/National Sales

Lora joined us from 5 years with the Carlson Rezidor Hotel Group where she was Manager, Corporate Sales/Americas (also handling the Rooms Unlimited account!). Her more than 20 year hotel career includes property level positions in downtown and resort hotels as well as 8 years as Global Account Manager for Starwood Hotels and Resorts Worldwide. She is extremely customer and relationship oriented (as we experienced firsthand) and is a major addition to our extremely talented staff.